The Ford showroom at Auto Stahl serves as the backdrop for ‘Start the Day Strong’

The Ford showroom at Auto Stahl Vienna 22 recently served as the filming location for the TV series “Stark in den Tag”. Together with Matthias Göth and the team from OE24, a varied TV programme was created that combined engaging conversations, interesting personalities and entertaining segments.

The modern showroom provided the perfect setting for the filming and was transformed into a television studio for a day. The focus was on guests from various fields, who shared personal insights into their work and experiences. Representing Auto Stahl, Marketing Manager Isabella Keusch and Ford Sales Manager Martin Tille took part in the programme, speaking about the company and the Ford brand. The line-up was rounded off by, amongst others, the artist Tom Lohner, who brought further exciting perspectives to the table through his creative work.

Combining interviews, sporting challenges and informal conversations, the result was a programme that blended information and entertainment. At the same time, the production offered the opportunity to showcase the Ford showroom and the Wien 22 site in a unique setting, demonstrating once again just how versatile the premises can be.

Through the filming of “Stark in den Tag”, Auto Stahl was part of a TV programme that brings together a wide variety of topics and personalities.